Qi is the force that makes up and binds together all things in the universe. Eco is caring for the environment. Combined QiEco is a very powerful statement.
...and the logo:
We believe in balance, in nature and in our lives.
Often balance can be seen through the yin yang symbol, an ancient representation of harmony and balance, and interdependence between the world of nature and human events.
It inspires our logo which encompasses balance, the land and the oceans.